What do people see, hear, do, and feel, from the moment they walk in, to when they're deep in the work? People don’t arrive creative by default. Experience is more than just a bit player in getting them there.

When things are straightforward, we know what’s happening and how to respond. But things are increasingly complex, and complex challenges need a shift, from knowing → exploring.

Most organisations want to be more innovative. But innovation is the outcome - the starting point is creativity.

Leaders play a big role in shaping the environment where their teams can be creative, making leadership itself a creative act.

900 comments and 19 workshops. Here’s how we got to the crux and found right problems to solve.

Data, voices and behaviours are all important to understanding what’s going on.