Every strategy needs a 60 second pitch

Let’s assume you have an updated corporate strategy.

How are you explaining it?

Research says you’ve got seconds to land your message before people start switching off if they’re not hooked. Strategies are detailed and often taken months to develop – so you might only have a minute or two to explain it. That’s a real challenge.

How do you make your message stand out and hold attention?

Think of it as the Hero’s Journey in 60 seconds.

While delivering a transformation program, we visited each directorate to explain what was changing. We knew people had limited time and attention, so we honed our messaging using this framework:

Where are we now. Start the story with where we are now, who we are and our operating context.

What’s changing. The call to action: the opportunities and challenges that mean change is needed.

How do we move forward. The quest, or the objectives, priorities and actions that move us forwards.

Where are we headed. Every good story has a destination, finish with where we are heading and what success looks like.

Every strategy needs a 60 second pitch

Why it matters: You’ve got limited time to capture and hold interest, and stories engage.

Every strategy needs a 60-second version. The document contains the detail, the pitch conveys the story. Can you and every leader in the organisation explain yours in 60 seconds?

Cover photo: Titus Blair, Unsplash